Absolute beginner’s guide to Digital Marketing (Marketing 101)

Absolute beginner's guide to Digital Marketing (Marketing 101)

Are you an absolute beginner with digital marketing and want to understand what digital marketing is, so you can get started with it?

In this video I’m going to help you start becoming a Digital Marketer by showing you some of the most important things you need to know about Digital Marketing currently. Like many topics relating to marketing, “Digital Marketing” can seem much more complex than it actually it. Once you define what you need it for and how it enables your marketing strategy, it should be simple for you to execute and get the results you want.

So you get the best possible results, I’m going to show you the four “minimum” things that you need to do for your digital marketing Here is what I will cover:

– What is Digital Marketing?

– Types of Digital Marketing

– Benefits of Digital Marketing

– Strategies for Digital Marketing

– Tools for Digital Marketing

– Conclusion

If you watch to the end of the video, I will show you some free additional tools to make you a better marketer.

Ok, let’s get into it…

Stuck with marketing? We discuss role of the marketing manager and how to get results focussing on only four things

Stuck with marketing? Discuss role of the marketing manager

This video briefly explains what a marketing manager is, the role of the marketing manager and what they do.

Put simply, a marketing manager is a manager in the marketing department. He or she controls all the market research, understanding and summarizing the customer needs, translating these needs into the company’s product portfolio, pricing, channel/distribution (place) and promotional activity of the company to drive customer led sales and profit growth.

Watch the video here: https://youtu.be/KfC0Lc99omg

Chapters in the video:

00:00 Introduction

00:52 Getting stuck with marketing – overwhelm!

01:16 What is the role of the marketing manager?

01:43 The purpose and role of marketing

02:49 The four marketing things to do first

03:16 Product portfolio

04:37 Pricing

05:05 Place or channel or distribution

06:04 Promotions and advertising

08:01 People plan

09:51 Summary

11:11 Book a free strategy session – click the link in description or go to www.stepstogrowth.com

Marketing strategy, marketing planning = plan in 6 weeks or less! Contents of marketing plan.

Marketing Plan Accelerator

Marketing strategy and marketing planning equals your marketing plan in 6 weeks or less! Covering contents of the marketing plan.

If you’re looking to ramp up your marketing strategy and start reaching a wider audience, you need to know how to create a marketing plan. We’ve made it easy for you with this step-by-step guide and a course where you follow marketing plan templates. Get started today – Link to join the Marketing Plan Accelerator: https://marketing.stepstogrowth.com/marketingplanaccelerator

Whether you are starting your marketing strategy, getting into growth marketing via digital, email, ecommerce or internet marketing, getting a great plan based on marketing fundamentals will ensure your marketing mix is optimized to maximize growth and profit! Join the Marketing Plan Accelerator to get this done in six weeks or less, with NO experience in Marketing!

Whether you’re launching a new product or campaign, creating your first marketing plan or simply revising an old one, it’s essential to have documented plans in place so that your entire marketing team and company is on the same page. That’s why we’ve put together these easy steps on how to create a marketing plan. We want to make the process as easy as possible for you.

In this video, you’ll find a ton of information on the step-by-step process on how to create a marketing plan that works for your company.

Key Moments in this Episode

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00:00 Introduction

00:45 Contents

01:12 Contents of the Marketing Plan

01:24 Summary of the Marketing Plan

01:34 The Market and Competitors

02:29 Business and Marketing Strategies

02:45 The Detail of the Plan

03:50 Calendar of Activities

04:15 Financial KPI’s

05:07 Free Video at www.stepstogrowth.com

05:23 Method to write your marketing plan step-by-step

06:18 Detailed contents of the marketing plan and “How” to fill it our

09:16 Output of the Plan – Seven Summary Pages to Run your Business!

11:08 The Method of the Marketing Plan Accelerator – Step-By-Step Walk Through

14:42 How to Get Access to the Marketing Plan Accelerator Program

15:23 Summary of Marketing Principles for Your Marketing Plan

B2B2C business model and B2B vs B2C marketing strategies

  1. In this video we are going to go over the b2b2c business model. Its as complex or as simple as you want to make it.
  2. We’re going to cover the two biggest thigs you need to do with your marketing to hit your goals in this environment
  3. Last, we are going to talk about what to do in marketing planning and marketing strategies for b2b2c

What is B2B marketing? Overview of business to business marketing. Plus the five biggest mistakes!

B2B Marketing

What is B2B marketing? We cover an overview of business to business marketing, including a definition and go over the five biggest mistakes!

What is B2B marketing? If you have asked the question, “what is B2B marketing?”, you’ve come to the right place! If you’ve ever asked yourself: “Am I in B2B? Should I be in B2B? How do I make money in B2B marketing?” I’m here to answer these questions for you. There is a lot of misconceptions in the area of business to business marketing, lets clear them up in this video!

I go over what B2B marketing is and a definition of B2B marketing. We cover the five biggest mistakes people make in B2B marketing. Lastly, I’m are going give you an activity for you to start building insights about the customers of your company to help you to serve their needs better.

Key Moments in this Episode

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00:00 Introduction 01:06 What is B2B Marketing?

01:48 Simple definition of B2B Marketing

02:28 Assess your business against marketing template

02:48 The five biggest mistakes in B2B Marketing

02:55 Different type of content is required in B2B

03:24 Speaking to different types of influencers

04:04 Need to market to more than one person in the buying process

04:55 B2B marketing must recognize a different set of buying emotions

05:50 B2B Marketing may rely more on personal interactions

06:48 Free marketing video

06:57 Book a strategy call

07:58 Activity to gain insight on your B2B customer

08:45 Conclusion

If you like the content in this video and want to learn more about marketing techniques and tools to grow your business, I ‘ve got a free video for you, just head over to stepstogrowth.com and you can check out that video here: https://marketing.stepstogrowth.com/free-video

Get in touch with us:

 

 

What is B2C marketing? Overview of business to consumer marketing. Plus the two biggest mistakes!

B2C Marketing

What is B2C marketing? If you have asked the question, “what is B2C marketing?”, you’ve come to the right place! If you’ve ever asked yourself: “Am I in B2C? Should I be in B2C? How do I make money in B2C marketing?” I’m here to answer these questions for you.

There is a lot of misconceptions in this area, lets clear them up in this video. I go over what B2C marketing is and a definition of B2C marketing. We cover the two biggest mistakes people make in B2C marketing. Lastly, I’m are going give you an activity for you to start building insights about the customers of your company to help you to serve their needs better.

#marketing #whatismarketing #marketingplan #b2c #b2cmarketing

How to make a brand I 10 step process to make a brand – build a successful brand for your business!

I cover “how to make a brand?”, with my simple 10 step process to make a brand. If you are looking to build a brand from nothing and create a brand that is successful for your business – this is the place to start!

My 10 step process of brand identity design and brand strategy is a proven framework to build a brand from scratch.

Understanding branding basics and fundamentals to know that a brand is the sum of everything a company does, will drive many of your business decisions. This video covers branding principles that can be input into a brand vision, brand strategies and brand design as part of branding within marketing – to get business growth!

Watch and Enjoy!

Gareth Flood

MAKE AND MANAGE A BRAND – FREE TEMPLATES! Brand development “Rules” and “Traps”. The 10 step process to make a Brand. The 11 step process to manage a brand on an ongoing basis: https://marketing.stepstogrowth.com/processes-to-make-and-manage-a-brand

Key Moments in this Episode

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00:00 Introduction

00:23 How do you make a brand? Ten step process

00:53 The high level questions that must be answered with your brand

01:42 The first step: Brand Purpose

02:33 The second step: Brand Mission

02:49 The third step: Our Customer

02:59 The fourth step: Customer Insight

03:33 The fifth step: Rational Benefit

04:25 The sixth step: Emotional benefit

06:02 The seventh step: Reason to believe

06:24 The eighth step: Differentiator

07:23 The ninth step: Brand personality

07:25 The tenth step: Brand essence

09:25 Ways to develop and test your brand

10:42 Conclusion

Branding principles and brand fundamentals: Brand Development RULES and TRAPS. Branding 101

Branding principles and brand fundamentals in building a brand. I take you through some of the development rules to follow and traps to watch out for in developing your brand.

I also recap, what branding is, in easy branding 101 language. My aim is to get you an understanding of branding basics and fundamentals. Every business wants marketing led profit growth and a strong brand can help make you a customer’s preferred choice.

Understanding branding basics and fundamentals to know that a brand is the sum of everything a company does, will drive many of your business decisions. I will cover branding basics, so you know what branding principles are that can be input into a brand vision, brand strategies and brand design as part of branding within marketing – to get business growth!

 

Watch and Enjoy!

 

Gareth Flood

 

Key Moments in this Episode

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00:00 Introduction 00:38 Definition of a brand – What is a brand?

01:18 Making a brand/developing a brand – development rules

05:55 Making a brand/developing a brand – development traps

09:14 Marketing Growth Nation Facebook Group

11:12 Conclusion

If you like the content in this video and want to learn more about marketing techniques and tools to grow your business, I ‘ve got a free video for you, just head over to stepstogrowth.com and you can check out that video here: https://marketing.stepstogrowth.com/free-video

What To Watch Next:

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Marketing 101 I Introduction to Marketing 2022 I principles of marketing https://youtu.be/Vwqt5_zxSSE

How to create and write a marketing plan. A step-by-step guide, assessment tool and case study.

The video for this article is on YouTube.

So, you need a marketing plan, or you need to revise the one you have as the current version is just not good enough. What do you put in the plan? How do you structure it? I’m going to cover the 6 elements that make up the basic contents of a best-in-class marketing plan

1) In this article I’m going to show you the 6 minimum elements that make up a great marketing plan, and why you need each one.

2) I’m going to show you a simple tool to evaluate where you against these topics.

3) Finally, I’m going to let you know about a free case study that shows what is possible if you execute these 6 things correctly.

The 6 topics that make up the marketing plan

Understand your Customers

  • This critical starting point is your first step towards an effective marketing plan, as it helps you to make decisions about what to do – based on what your customer’s needs are and fulfilling those needs in order to create a successful business.
  • This is the foundation – Understand your customer, using techniques like “customer journey” to know who the target customer is and gain insight into what they do and why they do it.

Analyse your Market and Business Situation

  • Analyse market information, competitor, and your own company data to identify opportunities for growth.
  • With thorough analysis, using a structured process, you will achieve a deep and objective understanding of the key information on the market, competitors, and customers to enable you to distill insights, identifying issues and opportunities for your business.

Identify Issues and Opportunities

  • Based on external and internal insights, connect multiple information sources to uncover what issues and opportunities there are and what actions are required to achieve business success.
  • By summarising the key issues and opportunities for your customers and market, you can focus your resources on the RIGHT opportunities to maximise growth with minimised risk.

Develop Effective Plans

  • Develop the Annual Marketing Plan – set Objectives, Key Performance Indicators, create the Marketing plans and calendar of activities to drive business growth. Developing the plan is the integration of all elements of the marketing mix including product, brand, pricing, promotions, and channel management to support the strategic focus of the business. End result is tangible action plans and communications that will drive implementation in the market.
  • An effective plan determines where to focus resources to maximise profitable growth and meet business goals over the medium and long term, without a quality plan, you will be stuck in chaos, with no growth.

Implement the Plan

  • “Implement the Plan” is about excellent execution of the plan in the market to deliver an involving and integrated experience across the customer journey to drive growth in line with strategic goals. It is working with customers, influencers & consumers to activate the main Marketing levers effectively:
    Product/portfolio
    2.Pricing
    3.Place/Channel
    4.Promotion
    5. People
  • Without great execution of the plan, a great plan won’t deliver results..

Track, Measure, and Review your Outcomes

  • Monitor the progress and effectiveness of Marketing activities, and adjust where needed.
  • This ensures the Marketing plan delivers maximum value for your customers and delivers the business objectives. It also allows your business to learn and improve for the next iteration of the Marketing plan.

 

Now, a simple tool to evaluate where you against these topics, download free template at this link:

https://marketing.stepstogrowth.com/marketing-assessment-template

Tells you where you are now and what you need to do next.

So, if this has sparked the need to either write your marketing plan or revise what you already have, and you want to see what is possible by doing all these steps properly, I have a free case study with a number of examples, simply go to this link below, (and on screen) or my website at stepstogrowth.com to see the free case study video. It will outline how to get you a marketing plan or improving your marketing plan, as fast as you are able to work it. The link is https://marketing.stepstogrowth.com/free-video

 

 

Can a brand drive business performance? Can a brand drive business profit?

https://youtu.be/4Tc6DhV1owQ

#brand #branding #marketing Can a brand drive business performance? Can a brand drive business profit? I look to answer these important questions as you develop your brand strategy as part of your overall marketing plan. I recap on what a brand is and what it does (link below), to give a brand definition, and how a brand can drive business performance and profit, then I go through two case studies of Pepsi and Nike to show how this has been done. This is important input as you develop your brand purpose, brand vision and brand strategy. Branding your business and continued brand building is an ongoing effort as part of your marketing plan, and with an understanding of branding basics and a proven framework to follow to make and manage a brand – anyone can use a brand to drive business profit.

Watch and Enjoy!

Gareth Flood

Key Moments in this Episode

========================

00:00 Introduction

00:33 Recap: What is a Brand?

00:40 How brands drive business performance

01:13 Two case studies of companies doing it well: Pepsi and Nike

02:25 Pepsi case study

06:52 Nike Case study

10:40 Do I need a brand?

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If you like the content in this video and want to learn more about marketing techniques and tools to grow your business, I ‘ve got a free video for you, just head over to stepstogrowth.com and you can check out that video here: https://marketing.stepstogrowth.com/free-video

What To Watch Next:

========================

What is a brand? What role does a brand play in business? https://youtu.be/WpHjryYjzdg

ACCESS MY FREE RESOURCES BELOW

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MARKETING ASSESSMENT TEMPLATE If you want to assess your business against the key processes of marketing, to find where you are strong and what you need to fix NOW, get a FREE marketing plan assessment template (PDF), by clicking this link: https://marketing.stepstogrowth.com/marketing-assessment-template

POWER WEB INFLUENCE TEMPLATE How to get more POWER and PRODUCTIVITY in marketing, your career and personal development – The power web or web of influence used to map stakeholders, employees, organizations according to power and trust levels in a matrix. https://marketing.stepstogrowth.com/optin1644925228429

PERCEPTUAL MAP TEMPLATES How to do perceptual mapping in marketing. https://marketing.stepstogrowth.com/free-power-perceptual-mapping-template ========================

PS – Whenever you are ready, here are the best ways I can help you further… 1) Free resources section of our website: https://stepstogrowth.com/resources 2) Join the Marketing Growth Nation Facebook group to join the conversations and learning about Marketing Led Profit Growth: https://www.facebook.com/groups/867169533874436 3) 1-on-1 Marketing Coaching and Consulting: https://marketing.stepstogrowth.com/free-video

ABOUT GARETH FLOOD

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Gareth Flood is a Marketing professional with over twenty years of experience and a principle at Steps to Growth Ltd. Who we are: A team of Marketing professionals who have worked across industries in businesses of all sizes – passionate about helping businesses grow with our proven marketing framework and tools. What we do: Provide easy to implement and cost-effective marketing tools and techniques to take your business to the next level. Pick what you want, when you need it, with additional help always available to you. https://stepstogrowth.com ========================

#branding #brandplan #brandstrategy #marketing #marketingplan