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The video for this article is on YouTube.

So, you need a marketing plan, or you need to revise the one you have as the current version is just not good enough. What do you put in the plan? How do you structure it? I’m going to cover the 6 elements that make up the basic contents of a best-in-class marketing plan

1) In this article I’m going to show you the 6 minimum elements that make up a great marketing plan, and why you need each one.

2) I’m going to show you a simple tool to evaluate where you against these topics.

3) Finally, I’m going to let you know about a free case study that shows what is possible if you execute these 6 things correctly.

The 6 topics that make up the marketing plan

Understand your Customers

Analyse your Market and Business Situation

Identify Issues and Opportunities

Develop Effective Plans

Implement the Plan

Track, Measure, and Review your Outcomes


Now, a simple tool to evaluate where you against these topics, download free template at this link:

Tells you where you are now and what you need to do next.

So, if this has sparked the need to either write your marketing plan or revise what you already have, and you want to see what is possible by doing all these steps properly, I have a free case study with a number of examples, simply go to this link below, (and on screen) or my website at to see the free case study video. It will outline how to get you a marketing plan or improving your marketing plan, as fast as you are able to work it. The link is