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Welcome To Our Resources

Here you'll find resources that will help you ignite Marketing led growth in your business.

B2C Marketing

What is B2C marketing? Overview of business to consumer marketing. Plus the two biggest mistakes!

What is B2C marketing? If you have asked the question, “what is B2C marketing?”, you’ve come to the right place! If you’ve ever asked yourself: “Am I in B2C? Should I be in B2C? How do I make money in B2C marketing?” I’m here to
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How to manage a brand I 11 step process to manage a brand for your business!

I cover “how to manage a bran d?”, with my simple 11 step process to manage a brand. My 11 step process of brand management is a proven framework to manage a brand on an ongoing basis. Understanding branding basics and fundamentals to know that
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How to make a brand I 10 step process to make a brand – build a successful brand for your business!

I cover “how to make a brand?”, with my simple 10 step process to make a brand. If you are looking to build a brand from nothing and create a brand that is successful for your business – this is the place to start! My
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Branding principles and brand fundamentals: Brand Development RULES and TRAPS. Branding 101

Branding principles and brand fundamentals in building a brand. I take you through some of the development rules to follow and traps to watch out for in developing your brand. I also recap, what branding is, in easy branding 101 language. My aim is to
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How to create and write a marketing plan. A step-by-step guide, assessment tool and case study.

The video for this article is on YouTube. So, you need a marketing plan, or you need to revise the one you have as the current version is just not good enough. What do you put in the plan? How do you structure it? I’m
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Can a brand drive business performance? Can a brand drive business profit?

https://youtu.be/4Tc6DhV1owQ #brand #branding #marketing Can a brand drive business performance? Can a brand drive business profit? I look to answer these important questions as you develop your brand strategy as part of your overall marketing plan. I recap on what a brand is and what
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Introduction to Marketing: What is Marketing?

Welcome! From all of us at Steps to Growth Ltd., we are delighted that you have become involved in Marketing. This article “Introduction to Marketing: What is Marketing?”, is the first in  a series of ten articles that give an overview of what Marketing is
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