Branding principles and brand fundamentals in building a brand. I take you through some of the development rules to follow and traps to watch out for in developing your brand.

I also recap, what branding is, in easy branding 101 language. My aim is to get you an understanding of branding basics and fundamentals. Every business wants marketing led profit growth and a strong brand can help make you a customer’s preferred choice.

Understanding branding basics and fundamentals to know that a brand is the sum of everything a company does, will drive many of your business decisions. I will cover branding basics, so you know what branding principles are that can be input into a brand vision, brand strategies and brand design as part of branding within marketing – to get business growth!


Watch and Enjoy!


Gareth Flood


Key Moments in this Episode


00:00 Introduction 00:38 Definition of a brand – What is a brand?

01:18 Making a brand/developing a brand – development rules

05:55 Making a brand/developing a brand – development traps

09:14 Marketing Growth Nation Facebook Group

11:12 Conclusion

If you like the content in this video and want to learn more about marketing techniques and tools to grow your business, I ‘ve got a free video for you, just head over to and you can check out that video here:

What To Watch Next:


Marketing 101 I Introduction to Marketing 2022 I principles of marketing

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