B2B2C business model and B2B vs B2C marketing strategies

  1. In this video we are going to go over the b2b2c business model. Its as complex or as simple as you want to make it.
  2. We’re going to cover the two biggest thigs you need to do with your marketing to hit your goals in this environment
  3. Last, we are going to talk about what to do in marketing planning and marketing strategies for b2b2c

What is B2B marketing? Overview of business to business marketing. Plus the five biggest mistakes!

B2B Marketing

What is B2B marketing? We cover an overview of business to business marketing, including a definition and go over the five biggest mistakes!

What is B2B marketing? If you have asked the question, “what is B2B marketing?”, you’ve come to the right place! If you’ve ever asked yourself: “Am I in B2B? Should I be in B2B? How do I make money in B2B marketing?” I’m here to answer these questions for you. There is a lot of misconceptions in the area of business to business marketing, lets clear them up in this video!

I go over what B2B marketing is and a definition of B2B marketing. We cover the five biggest mistakes people make in B2B marketing. Lastly, I’m are going give you an activity for you to start building insights about the customers of your company to help you to serve their needs better.

Key Moments in this Episode

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00:00 Introduction 01:06 What is B2B Marketing?

01:48 Simple definition of B2B Marketing

02:28 Assess your business against marketing template

02:48 The five biggest mistakes in B2B Marketing

02:55 Different type of content is required in B2B

03:24 Speaking to different types of influencers

04:04 Need to market to more than one person in the buying process

04:55 B2B marketing must recognize a different set of buying emotions

05:50 B2B Marketing may rely more on personal interactions

06:48 Free marketing video

06:57 Book a strategy call

07:58 Activity to gain insight on your B2B customer

08:45 Conclusion

If you like the content in this video and want to learn more about marketing techniques and tools to grow your business, I ‘ve got a free video for you, just head over to stepstogrowth.com and you can check out that video here: https://marketing.stepstogrowth.com/free-video

Get in touch with us:

 

 

What is B2C marketing? Overview of business to consumer marketing. Plus the two biggest mistakes!

B2C Marketing

What is B2C marketing? If you have asked the question, “what is B2C marketing?”, you’ve come to the right place! If you’ve ever asked yourself: “Am I in B2C? Should I be in B2C? How do I make money in B2C marketing?” I’m here to answer these questions for you.

There is a lot of misconceptions in this area, lets clear them up in this video. I go over what B2C marketing is and a definition of B2C marketing. We cover the two biggest mistakes people make in B2C marketing. Lastly, I’m are going give you an activity for you to start building insights about the customers of your company to help you to serve their needs better.

#marketing #whatismarketing #marketingplan #b2c #b2cmarketing

How to manage a brand I 11 step process to manage a brand for your business!

I cover “how to manage a bran

d?”, with my simple 11 step process to manage a brand.

My 11 step process of brand management is a proven framework to manage a brand on an ongoing basis. Understanding branding basics and fundamentals to know that a brand is the sum of everything a company does, will drive many of your business decisions. This video covers branding principles that can be input into a brand vision, brand strategies and brand design as part of branding within marketing – to get business growth!

Watch and Enjoy!

Gareth Flood Key

Moments in this Episode

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00:00 Introduction

00:28 Overview

01:50 Previous Years Brand Performance

02:38 Brand Performance Summary

02:48 Brand Ambition

03:32 If You Like This Content

03:46 Summary Of Insights

04:17 Competitor Summary

05:00 Product or Service Portfolio – By Tier

06:08 Brand Pricing Maps or Benchmarking

07:43 Build Your Marketing Or Brand Plan

08:00 Brand Threats And Opportunities

08:40 Levers of Growth

10:12 Priority Growth Areas

11:28 Summary Of The Plan

13:42 Conclusion

MAKE AND MANAGE A BRAND – FREE TEMPLATES! Brand development “Rules” and “Traps”. The 10 step process to make a Brand. The 11 step process to manage a brand on an ongoing basis: https://marketing.stepstogrowth.com/processes-to-make-and-manage-a-brand

If you like the content in this video and want to learn more about marketing techniques and tools to grow your business, I’ve got a free video for you, just head over to stepstogrowth.com and you can check out that video here: https://marketing.stepstogrowth.com/free-video

 

How to make a brand I 10 step process to make a brand – build a successful brand for your business!

I cover “how to make a brand?”, with my simple 10 step process to make a brand. If you are looking to build a brand from nothing and create a brand that is successful for your business – this is the place to start!

My 10 step process of brand identity design and brand strategy is a proven framework to build a brand from scratch.

Understanding branding basics and fundamentals to know that a brand is the sum of everything a company does, will drive many of your business decisions. This video covers branding principles that can be input into a brand vision, brand strategies and brand design as part of branding within marketing – to get business growth!

Watch and Enjoy!

Gareth Flood

MAKE AND MANAGE A BRAND – FREE TEMPLATES! Brand development “Rules” and “Traps”. The 10 step process to make a Brand. The 11 step process to manage a brand on an ongoing basis: https://marketing.stepstogrowth.com/processes-to-make-and-manage-a-brand

Key Moments in this Episode

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00:00 Introduction

00:23 How do you make a brand? Ten step process

00:53 The high level questions that must be answered with your brand

01:42 The first step: Brand Purpose

02:33 The second step: Brand Mission

02:49 The third step: Our Customer

02:59 The fourth step: Customer Insight

03:33 The fifth step: Rational Benefit

04:25 The sixth step: Emotional benefit

06:02 The seventh step: Reason to believe

06:24 The eighth step: Differentiator

07:23 The ninth step: Brand personality

07:25 The tenth step: Brand essence

09:25 Ways to develop and test your brand

10:42 Conclusion

Branding principles and brand fundamentals: Brand Development RULES and TRAPS. Branding 101

Branding principles and brand fundamentals in building a brand. I take you through some of the development rules to follow and traps to watch out for in developing your brand.

I also recap, what branding is, in easy branding 101 language. My aim is to get you an understanding of branding basics and fundamentals. Every business wants marketing led profit growth and a strong brand can help make you a customer’s preferred choice.

Understanding branding basics and fundamentals to know that a brand is the sum of everything a company does, will drive many of your business decisions. I will cover branding basics, so you know what branding principles are that can be input into a brand vision, brand strategies and brand design as part of branding within marketing – to get business growth!

 

Watch and Enjoy!

 

Gareth Flood

 

Key Moments in this Episode

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00:00 Introduction 00:38 Definition of a brand – What is a brand?

01:18 Making a brand/developing a brand – development rules

05:55 Making a brand/developing a brand – development traps

09:14 Marketing Growth Nation Facebook Group

11:12 Conclusion

If you like the content in this video and want to learn more about marketing techniques and tools to grow your business, I ‘ve got a free video for you, just head over to stepstogrowth.com and you can check out that video here: https://marketing.stepstogrowth.com/free-video

What To Watch Next:

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Marketing 101 I Introduction to Marketing 2022 I principles of marketing https://youtu.be/Vwqt5_zxSSE

Can a brand drive business performance? Can a brand drive business profit?

https://youtu.be/4Tc6DhV1owQ

#brand #branding #marketing Can a brand drive business performance? Can a brand drive business profit? I look to answer these important questions as you develop your brand strategy as part of your overall marketing plan. I recap on what a brand is and what it does (link below), to give a brand definition, and how a brand can drive business performance and profit, then I go through two case studies of Pepsi and Nike to show how this has been done. This is important input as you develop your brand purpose, brand vision and brand strategy. Branding your business and continued brand building is an ongoing effort as part of your marketing plan, and with an understanding of branding basics and a proven framework to follow to make and manage a brand – anyone can use a brand to drive business profit.

Watch and Enjoy!

Gareth Flood

Key Moments in this Episode

========================

00:00 Introduction

00:33 Recap: What is a Brand?

00:40 How brands drive business performance

01:13 Two case studies of companies doing it well: Pepsi and Nike

02:25 Pepsi case study

06:52 Nike Case study

10:40 Do I need a brand?

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If you like the content in this video and want to learn more about marketing techniques and tools to grow your business, I ‘ve got a free video for you, just head over to stepstogrowth.com and you can check out that video here: https://marketing.stepstogrowth.com/free-video

What To Watch Next:

========================

What is a brand? What role does a brand play in business? https://youtu.be/WpHjryYjzdg

ACCESS MY FREE RESOURCES BELOW

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MARKETING ASSESSMENT TEMPLATE If you want to assess your business against the key processes of marketing, to find where you are strong and what you need to fix NOW, get a FREE marketing plan assessment template (PDF), by clicking this link: https://marketing.stepstogrowth.com/marketing-assessment-template

POWER WEB INFLUENCE TEMPLATE How to get more POWER and PRODUCTIVITY in marketing, your career and personal development – The power web or web of influence used to map stakeholders, employees, organizations according to power and trust levels in a matrix. https://marketing.stepstogrowth.com/optin1644925228429

PERCEPTUAL MAP TEMPLATES How to do perceptual mapping in marketing. https://marketing.stepstogrowth.com/free-power-perceptual-mapping-template ========================

PS – Whenever you are ready, here are the best ways I can help you further… 1) Free resources section of our website: https://stepstogrowth.com/resources 2) Join the Marketing Growth Nation Facebook group to join the conversations and learning about Marketing Led Profit Growth: https://www.facebook.com/groups/867169533874436 3) 1-on-1 Marketing Coaching and Consulting: https://marketing.stepstogrowth.com/free-video

ABOUT GARETH FLOOD

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Gareth Flood is a Marketing professional with over twenty years of experience and a principle at Steps to Growth Ltd. Who we are: A team of Marketing professionals who have worked across industries in businesses of all sizes – passionate about helping businesses grow with our proven marketing framework and tools. What we do: Provide easy to implement and cost-effective marketing tools and techniques to take your business to the next level. Pick what you want, when you need it, with additional help always available to you. https://stepstogrowth.com ========================

#branding #brandplan #brandstrategy #marketing #marketingplan