This video briefly explains the aim of the analysis phase is to firstly, collect data and facts, so you can then refine the facts into findings, conclusions and actions in your plan – focussing on pulling together the Market Information for your plan.
Are you an absolute beginner with digital marketing and want to understand what digital marketing is, so you can get started with it?
In this video I’m going to help you start becoming a Digital Marketer by showing you some of the most important things you need to know about Digital Marketing currently. Like many topics relating to marketing, “Digital Marketing” can seem much more complex than it actually it. Once you define what you need it for and how it enables your marketing strategy, it should be simple for you to execute and get the results you want.
So you get the best possible results, I’m going to show you the four “minimum” things that you need to do for your digital marketing Here is what I will cover:
– What is Digital Marketing?
– Types of Digital Marketing
– Benefits of Digital Marketing
– Strategies for Digital Marketing
– Tools for Digital Marketing
If you watch to the end of the video, I will show you some free additional tools to make you a better marketer.
This video briefly explains what a marketing manager is, the role of the marketing manager and what they do.
Put simply, a marketing manager is a manager in the marketing department. He or she controls all the market research, understanding and summarizing the customer needs, translating these needs into the company’s product portfolio, pricing, channel/distribution (place) and promotional activity of the company to drive customer led sales and profit growth.
Key Moments in this Episode ========================
00:28 Three topics covered in this video: 1. How to access our free marketing school to get you started or upskill you in marketing. 2.Show the structure of it, how it works, what it can give you. Show you a marketing knowledge roadmap to make YOU an effective marketer
01:00 How to access the FREE marketing course at skool.com
02:38 How the School works and benefits it gives you
03:38 Introduction to marketing module
05:09 Brands and branding module
06:20 The marketing plan module
07:10 Overview of the rest of the course 08:30 Marketing knowledge roadmap to become a better marketer
11:24 Link to join the free school: www.skool.com/steps-to-growth
Marketing strategy and marketing planning equals your marketing plan in 6 weeks or less! Covering contents of the marketing plan.
If you’re looking to ramp up your marketing strategy and start reaching a wider audience, you need to know how to create a marketing plan. We’ve made it easy for you with this step-by-step guide and a course where you follow marketing plan templates. Get started today – Link to join the Marketing Plan Accelerator: https://marketing.stepstogrowth.com/marketingplanaccelerator
Whether you are starting your marketing strategy, getting into growth marketing via digital, email, ecommerce or internet marketing, getting a great plan based on marketing fundamentals will ensure your marketing mix is optimized to maximize growth and profit! Join the Marketing Plan Accelerator to get this done in six weeks or less, with NO experience in Marketing!
Whether you’re launching a new product or campaign, creating your first marketing plan or simply revising an old one, it’s essential to have documented plans in place so that your entire marketing team and company is on the same page. That’s why we’ve put together these easy steps on how to create a marketing plan. We want to make the process as easy as possible for you.
In this video, you’ll find a ton of information on the step-by-step process on how to create a marketing plan that works for your company.
Key Moments in this Episode
01:12 Contents of the Marketing Plan
01:24 Summary of the Marketing Plan
01:34 The Market and Competitors
02:29 Business and Marketing Strategies
02:45 The Detail of the Plan
03:50 Calendar of Activities
04:15 Financial KPI’s
05:07 Free Video at www.stepstogrowth.com
05:23 Method to write your marketing plan step-by-step
06:18 Detailed contents of the marketing plan and “How” to fill it our
09:16 Output of the Plan – Seven Summary Pages to Run your Business!
11:08 The Method of the Marketing Plan Accelerator – Step-By-Step Walk Through
14:42 How to Get Access to the Marketing Plan Accelerator Program
15:23 Summary of Marketing Principles for Your Marketing Plan
Wondering about the b2b2c business model and b2b vs b2c marketing strategies? If you are in the b2b2c business model (business to business to business to customer/consumer) and wondering how you need to adjust your marketing strategies, you’ve come to the right place.
Putting a B2B company or customer between you and then the end customer or consumer as the one who ultimately USES your product or service, so a B2C customer, requires a specific skill set — lets find out what that is…
In this video we are going to go over the b2b2c business model. Its as complex or as simple as you want to make it.
We’re going to cover the two biggest thigs you need to do with your marketing to hit your goals in this environment
Last, we are going to talk about what to do in marketing planning and marketing strategies for b2b2c
What is B2B marketing? We cover an overview of business to business marketing, including a definition and go over the five biggest mistakes!
What is B2B marketing? If you have asked the question, “what is B2B marketing?”, you’ve come to the right place! If you’ve ever asked yourself: “Am I in B2B? Should I be in B2B? How do I make money in B2B marketing?” I’m here to answer these questions for you. There is a lot of misconceptions in the area of business to business marketing, lets clear them up in this video!
I go over what B2B marketing is and a definition of B2B marketing. We cover the five biggest mistakes people make in B2B marketing. Lastly, I’m are going give you an activity for you to start building insights about the customers of your company to help you to serve their needs better.
Key Moments in this Episode
00:00 Introduction 01:06 What is B2B Marketing?
01:48 Simple definition of B2B Marketing
02:28 Assess your business against marketing template
02:48 The five biggest mistakes in B2B Marketing
02:55 Different type of content is required in B2B
03:24 Speaking to different types of influencers
04:04 Need to market to more than one person in the buying process
04:55 B2B marketing must recognize a different set of buying emotions
05:50 B2B Marketing may rely more on personal interactions
06:48 Free marketing video
06:57 Book a strategy call
07:58 Activity to gain insight on your B2B customer
If you like the content in this video and want to learn more about marketing techniques and tools to grow your business, I ‘ve got a free video for you, just head over to stepstogrowth.com and you can check out that video here: https://marketing.stepstogrowth.com/free-video
What is B2C marketing? If you have asked the question, “what is B2C marketing?”, you’ve come to the right place! If you’ve ever asked yourself: “Am I in B2C? Should I be in B2C? How do I make money in B2C marketing?” I’m here to answer these questions for you.
There is a lot of misconceptions in this area, lets clear them up in this video. I go over what B2C marketing is and a definition of B2C marketing. We cover the two biggest mistakes people make in B2C marketing. Lastly, I’m are going give you an activity for you to start building insights about the customers of your company to help you to serve their needs better.
I cover “how to make a brand?”, with my simple 10 step process to make a brand. If you are looking to build a brand from nothing and create a brand that is successful for your business – this is the place to start!
My 10 step process of brand identity design and brand strategy is a proven framework to build a brand from scratch.
Understanding branding basics and fundamentals to know that a brand is the sum of everything a company does, will drive many of your business decisions. This video covers branding principles that can be input into a brand vision, brand strategies and brand design as part of branding within marketing – to get business growth!
Watch and Enjoy!
MAKE AND MANAGE A BRAND – FREE TEMPLATES! Brand development “Rules” and “Traps”. The 10 step process to make a Brand. The 11 step process to manage a brand on an ongoing basis: https://marketing.stepstogrowth.com/processes-to-make-and-manage-a-brand
Key Moments in this Episode
00:23 How do you make a brand? Ten step process
00:53 The high level questions that must be answered with your brand