How to Start With Digital Marketing (4 ESSENTIAL Tips for Beginners). Digital Marketing 101.

Digital Marketing 101

Are you an absolute beginner with digital marketing and want to know how to Start With Digital Marketing?

I give you 4 essential tips for beginners, in a digital Marketing 101 format.

In this video I’m going to show you the essentials to get started with digital marketing:

WHAT DOES IT MEAN TO HAVE A DIGITAL PRESENCE?

– How do customers find you?

– Website 101

– Leveraging 3rd party on-line applications

– Social media platforms

WEBSITE BASICS

– Defining the purpose of your website

– The importance of Responsive Design

– Search Engine Optimization (SEO)

CONTENT MARKETING

– Relevancy and interest

– Top social media platforms

– Automating posting

If you watch to the end of the video, I will show you some free additional tools to make you a better marketer.

Ok, let’s get into it…

FREE DIGITAL MARKETING ANNUAL PLANNER – DOWNLOAD HERE: https://stepstogrowth.aweb.page/p/dbdd0ed2-ee57-4558-b792-930031cc1dcc

Free Marketing Community to join: www.skool.com/steps-to-growth

Chapters in the video:

00:00 Introduction

01:34 Definition of Digital

03:25 Contents, What we will cover today

03:50 What does it mean to have a digital presence?

05:35 Website 101

09:00 Search Engine Presence (SEO)

10:45 Directory and review sites

15:00 Social Media Platforms

30:00 Automating Social Media Posting

31:38 Free digital marketing annual planner

38:45 Additional resources – website

39:00 Additional resource – Skool community

40:00 Conclusion ====

Absolute beginner’s guide to Digital Marketing (Marketing 101)

Absolute beginner's guide to Digital Marketing (Marketing 101)

Are you an absolute beginner with digital marketing and want to understand what digital marketing is, so you can get started with it?

In this video I’m going to help you start becoming a Digital Marketer by showing you some of the most important things you need to know about Digital Marketing currently. Like many topics relating to marketing, “Digital Marketing” can seem much more complex than it actually it. Once you define what you need it for and how it enables your marketing strategy, it should be simple for you to execute and get the results you want.

So you get the best possible results, I’m going to show you the four “minimum” things that you need to do for your digital marketing Here is what I will cover:

– What is Digital Marketing?

– Types of Digital Marketing

– Benefits of Digital Marketing

– Strategies for Digital Marketing

– Tools for Digital Marketing

– Conclusion

If you watch to the end of the video, I will show you some free additional tools to make you a better marketer.

Ok, let’s get into it…

Stuck with marketing? We discuss role of the marketing manager and how to get results focussing on only four things

Stuck with marketing? Discuss role of the marketing manager

This video briefly explains what a marketing manager is, the role of the marketing manager and what they do.

Put simply, a marketing manager is a manager in the marketing department. He or she controls all the market research, understanding and summarizing the customer needs, translating these needs into the company’s product portfolio, pricing, channel/distribution (place) and promotional activity of the company to drive customer led sales and profit growth.

Watch the video here: https://youtu.be/KfC0Lc99omg

Chapters in the video:

00:00 Introduction

00:52 Getting stuck with marketing – overwhelm!

01:16 What is the role of the marketing manager?

01:43 The purpose and role of marketing

02:49 The four marketing things to do first

03:16 Product portfolio

04:37 Pricing

05:05 Place or channel or distribution

06:04 Promotions and advertising

08:01 People plan

09:51 Summary

11:11 Book a free strategy session – click the link in description or go to www.stepstogrowth.com

Free marketing course for beginners. Online marketing learning.

www.skool.com/steps-to-growth

Free marketing course for beginners. Learn marketing at your own pace using our free online modules and course – free marketing school!

www.skool.com/steps-to-growth
www.skool.com/steps-to-growth

LINK: Join the marketing school at: www.skool.com/steps-to-growth

So, once we recognize we need to understand marketing, start marketing or do better marketing in our business, where do we start? Right here, in Marketing School!

– In this video we are going to show you how to access our free marketing school to get you started or upskill you in marketing, even for beginners!

– We are going to show the structure of it, how it works, what it can give you.

– Finally, we are going to show a marketing knowledge roadmap of the marketing courses to make YOU an effective marketer.

LINK: Join the marketing school at: www.skool.com/steps-to-growth

Key Moments in this Episode ========================

00:00 Introduction

00:28 Three topics covered in this video: 1. How to access our free marketing school to get you started or upskill you in marketing. 2.Show the structure of it, how it works, what it can give you. Show you a marketing knowledge roadmap to make YOU an effective marketer

01:00 How to access the FREE marketing course at skool.com

02:38 How the School works and benefits it gives you

03:38 Introduction to marketing module

05:09 Brands and branding module

06:20 The marketing plan module

07:10 Overview of the rest of the course 08:30 Marketing knowledge roadmap to become a better marketer

11:24 Link to join the free school: www.skool.com/steps-to-growth

Marketing strategy, marketing planning = plan in 6 weeks or less! Contents of marketing plan.

Marketing Plan Accelerator

Marketing strategy and marketing planning equals your marketing plan in 6 weeks or less! Covering contents of the marketing plan.

If you’re looking to ramp up your marketing strategy and start reaching a wider audience, you need to know how to create a marketing plan. We’ve made it easy for you with this step-by-step guide and a course where you follow marketing plan templates. Get started today – Link to join the Marketing Plan Accelerator: https://marketing.stepstogrowth.com/marketingplanaccelerator

Whether you are starting your marketing strategy, getting into growth marketing via digital, email, ecommerce or internet marketing, getting a great plan based on marketing fundamentals will ensure your marketing mix is optimized to maximize growth and profit! Join the Marketing Plan Accelerator to get this done in six weeks or less, with NO experience in Marketing!

Whether you’re launching a new product or campaign, creating your first marketing plan or simply revising an old one, it’s essential to have documented plans in place so that your entire marketing team and company is on the same page. That’s why we’ve put together these easy steps on how to create a marketing plan. We want to make the process as easy as possible for you.

In this video, you’ll find a ton of information on the step-by-step process on how to create a marketing plan that works for your company.

Key Moments in this Episode

========================

00:00 Introduction

00:45 Contents

01:12 Contents of the Marketing Plan

01:24 Summary of the Marketing Plan

01:34 The Market and Competitors

02:29 Business and Marketing Strategies

02:45 The Detail of the Plan

03:50 Calendar of Activities

04:15 Financial KPI’s

05:07 Free Video at www.stepstogrowth.com

05:23 Method to write your marketing plan step-by-step

06:18 Detailed contents of the marketing plan and “How” to fill it our

09:16 Output of the Plan – Seven Summary Pages to Run your Business!

11:08 The Method of the Marketing Plan Accelerator – Step-By-Step Walk Through

14:42 How to Get Access to the Marketing Plan Accelerator Program

15:23 Summary of Marketing Principles for Your Marketing Plan

B2B2C business model and B2B vs B2C marketing strategies

  1. In this video we are going to go over the b2b2c business model. Its as complex or as simple as you want to make it.
  2. We’re going to cover the two biggest thigs you need to do with your marketing to hit your goals in this environment
  3. Last, we are going to talk about what to do in marketing planning and marketing strategies for b2b2c

What is B2B marketing? Overview of business to business marketing. Plus the five biggest mistakes!

B2B Marketing

What is B2B marketing? We cover an overview of business to business marketing, including a definition and go over the five biggest mistakes!

What is B2B marketing? If you have asked the question, “what is B2B marketing?”, you’ve come to the right place! If you’ve ever asked yourself: “Am I in B2B? Should I be in B2B? How do I make money in B2B marketing?” I’m here to answer these questions for you. There is a lot of misconceptions in the area of business to business marketing, lets clear them up in this video!

I go over what B2B marketing is and a definition of B2B marketing. We cover the five biggest mistakes people make in B2B marketing. Lastly, I’m are going give you an activity for you to start building insights about the customers of your company to help you to serve their needs better.

Key Moments in this Episode

========================

00:00 Introduction 01:06 What is B2B Marketing?

01:48 Simple definition of B2B Marketing

02:28 Assess your business against marketing template

02:48 The five biggest mistakes in B2B Marketing

02:55 Different type of content is required in B2B

03:24 Speaking to different types of influencers

04:04 Need to market to more than one person in the buying process

04:55 B2B marketing must recognize a different set of buying emotions

05:50 B2B Marketing may rely more on personal interactions

06:48 Free marketing video

06:57 Book a strategy call

07:58 Activity to gain insight on your B2B customer

08:45 Conclusion

If you like the content in this video and want to learn more about marketing techniques and tools to grow your business, I ‘ve got a free video for you, just head over to stepstogrowth.com and you can check out that video here: https://marketing.stepstogrowth.com/free-video

Get in touch with us:

 

 

What is B2C marketing? Overview of business to consumer marketing. Plus the two biggest mistakes!

B2C Marketing

What is B2C marketing? If you have asked the question, “what is B2C marketing?”, you’ve come to the right place! If you’ve ever asked yourself: “Am I in B2C? Should I be in B2C? How do I make money in B2C marketing?” I’m here to answer these questions for you.

There is a lot of misconceptions in this area, lets clear them up in this video. I go over what B2C marketing is and a definition of B2C marketing. We cover the two biggest mistakes people make in B2C marketing. Lastly, I’m are going give you an activity for you to start building insights about the customers of your company to help you to serve their needs better.

#marketing #whatismarketing #marketingplan #b2c #b2cmarketing

How to make a brand I 10 step process to make a brand – build a successful brand for your business!

I cover “how to make a brand?”, with my simple 10 step process to make a brand. If you are looking to build a brand from nothing and create a brand that is successful for your business – this is the place to start!

My 10 step process of brand identity design and brand strategy is a proven framework to build a brand from scratch.

Understanding branding basics and fundamentals to know that a brand is the sum of everything a company does, will drive many of your business decisions. This video covers branding principles that can be input into a brand vision, brand strategies and brand design as part of branding within marketing – to get business growth!

Watch and Enjoy!

Gareth Flood

MAKE AND MANAGE A BRAND – FREE TEMPLATES! Brand development “Rules” and “Traps”. The 10 step process to make a Brand. The 11 step process to manage a brand on an ongoing basis: https://marketing.stepstogrowth.com/processes-to-make-and-manage-a-brand

Key Moments in this Episode

========================

00:00 Introduction

00:23 How do you make a brand? Ten step process

00:53 The high level questions that must be answered with your brand

01:42 The first step: Brand Purpose

02:33 The second step: Brand Mission

02:49 The third step: Our Customer

02:59 The fourth step: Customer Insight

03:33 The fifth step: Rational Benefit

04:25 The sixth step: Emotional benefit

06:02 The seventh step: Reason to believe

06:24 The eighth step: Differentiator

07:23 The ninth step: Brand personality

07:25 The tenth step: Brand essence

09:25 Ways to develop and test your brand

10:42 Conclusion

Branding principles and brand fundamentals: Brand Development RULES and TRAPS. Branding 101

Branding principles and brand fundamentals in building a brand. I take you through some of the development rules to follow and traps to watch out for in developing your brand.

I also recap, what branding is, in easy branding 101 language. My aim is to get you an understanding of branding basics and fundamentals. Every business wants marketing led profit growth and a strong brand can help make you a customer’s preferred choice.

Understanding branding basics and fundamentals to know that a brand is the sum of everything a company does, will drive many of your business decisions. I will cover branding basics, so you know what branding principles are that can be input into a brand vision, brand strategies and brand design as part of branding within marketing – to get business growth!

 

Watch and Enjoy!

 

Gareth Flood

 

Key Moments in this Episode

========================

00:00 Introduction 00:38 Definition of a brand – What is a brand?

01:18 Making a brand/developing a brand – development rules

05:55 Making a brand/developing a brand – development traps

09:14 Marketing Growth Nation Facebook Group

11:12 Conclusion

If you like the content in this video and want to learn more about marketing techniques and tools to grow your business, I ‘ve got a free video for you, just head over to stepstogrowth.com and you can check out that video here: https://marketing.stepstogrowth.com/free-video

What To Watch Next:

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Marketing 101 I Introduction to Marketing 2022 I principles of marketing https://youtu.be/Vwqt5_zxSSE