Getting market information for your marketing plan.

Getting market information for your marketing plan.

This video briefly explains the aim of the analysis phase is to firstly, collect data and facts, so you can then refine the facts into findings, conclusions and actions in your plan – focussing on pulling together the Market Information for your plan.

Link to get the full market information module:

Chapters in the video:

00:00 Introduction

00:19 Contents

00:51 Introduction to Gareth Flood

01:15 Intro to Market Information

01:26 The Marketing Framework

01:49 Explaining Market Information

04:58 Where Market Information Sits In The Marketing Plan

07:38 Overview And Objectives For Market Information

10:08 Design Of Gathering Market Information

14:13 What Else Needs To Be Considered

14:24 Different Types Of Data

15:20 Tips And Hints About Data Gathering

16:48 Searching For Information Resources

19:23 Resources

21:57 Summary And Conclusions

23:30 Link To Access Market Information Module

Absolute beginner’s guide to Digital Marketing (Marketing 101)

Absolute beginner's guide to Digital Marketing (Marketing 101)

Are you an absolute beginner with digital marketing and want to understand what digital marketing is, so you can get started with it?

In this video I’m going to help you start becoming a Digital Marketer by showing you some of the most important things you need to know about Digital Marketing currently. Like many topics relating to marketing, “Digital Marketing” can seem much more complex than it actually it. Once you define what you need it for and how it enables your marketing strategy, it should be simple for you to execute and get the results you want.

So you get the best possible results, I’m going to show you the four “minimum” things that you need to do for your digital marketing Here is what I will cover:

– What is Digital Marketing?

– Types of Digital Marketing

– Benefits of Digital Marketing

– Strategies for Digital Marketing

– Tools for Digital Marketing

– Conclusion

If you watch to the end of the video, I will show you some free additional tools to make you a better marketer.

Ok, let’s get into it…

Stuck with marketing? We discuss role of the marketing manager and how to get results focussing on only four things

Stuck with marketing? Discuss role of the marketing manager

This video briefly explains what a marketing manager is, the role of the marketing manager and what they do.

Put simply, a marketing manager is a manager in the marketing department. He or she controls all the market research, understanding and summarizing the customer needs, translating these needs into the company’s product portfolio, pricing, channel/distribution (place) and promotional activity of the company to drive customer led sales and profit growth.

Watch the video here:

Chapters in the video:

00:00 Introduction

00:52 Getting stuck with marketing – overwhelm!

01:16 What is the role of the marketing manager?

01:43 The purpose and role of marketing

02:49 The four marketing things to do first

03:16 Product portfolio

04:37 Pricing

05:05 Place or channel or distribution

06:04 Promotions and advertising

08:01 People plan

09:51 Summary

11:11 Book a free strategy session – click the link in description or go to

Marketing strategy, marketing planning = plan in 6 weeks or less! Contents of marketing plan.

Marketing Plan Accelerator

Marketing strategy and marketing planning equals your marketing plan in 6 weeks or less! Covering contents of the marketing plan.

If you’re looking to ramp up your marketing strategy and start reaching a wider audience, you need to know how to create a marketing plan. We’ve made it easy for you with this step-by-step guide and a course where you follow marketing plan templates. Get started today – Link to join the Marketing Plan Accelerator:

Whether you are starting your marketing strategy, getting into growth marketing via digital, email, ecommerce or internet marketing, getting a great plan based on marketing fundamentals will ensure your marketing mix is optimized to maximize growth and profit! Join the Marketing Plan Accelerator to get this done in six weeks or less, with NO experience in Marketing!

Whether you’re launching a new product or campaign, creating your first marketing plan or simply revising an old one, it’s essential to have documented plans in place so that your entire marketing team and company is on the same page. That’s why we’ve put together these easy steps on how to create a marketing plan. We want to make the process as easy as possible for you.

In this video, you’ll find a ton of information on the step-by-step process on how to create a marketing plan that works for your company.

Key Moments in this Episode


00:00 Introduction

00:45 Contents

01:12 Contents of the Marketing Plan

01:24 Summary of the Marketing Plan

01:34 The Market and Competitors

02:29 Business and Marketing Strategies

02:45 The Detail of the Plan

03:50 Calendar of Activities

04:15 Financial KPI’s

05:07 Free Video at

05:23 Method to write your marketing plan step-by-step

06:18 Detailed contents of the marketing plan and “How” to fill it our

09:16 Output of the Plan – Seven Summary Pages to Run your Business!

11:08 The Method of the Marketing Plan Accelerator – Step-By-Step Walk Through

14:42 How to Get Access to the Marketing Plan Accelerator Program

15:23 Summary of Marketing Principles for Your Marketing Plan