Stuck with marketing? We discuss role of the marketing manager and how to get results focussing on only four things

Stuck with marketing? Discuss role of the marketing manager

This video briefly explains what a marketing manager is, the role of the marketing manager and what they do.

Put simply, a marketing manager is a manager in the marketing department. He or she controls all the market research, understanding and summarizing the customer needs, translating these needs into the company’s product portfolio, pricing, channel/distribution (place) and promotional activity of the company to drive customer led sales and profit growth.

Watch the video here: https://youtu.be/KfC0Lc99omg

Chapters in the video:

00:00 Introduction

00:52 Getting stuck with marketing – overwhelm!

01:16 What is the role of the marketing manager?

01:43 The purpose and role of marketing

02:49 The four marketing things to do first

03:16 Product portfolio

04:37 Pricing

05:05 Place or channel or distribution

06:04 Promotions and advertising

08:01 People plan

09:51 Summary

11:11 Book a free strategy session – click the link in description or go to www.stepstogrowth.com

Marketing strategy, marketing planning = plan in 6 weeks or less! Contents of marketing plan.

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Marketing strategy and marketing planning equals your marketing plan in 6 weeks or less! Covering contents of the marketing plan.

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In this video, you’ll find a ton of information on the step-by-step process on how to create a marketing plan that works for your company.

Key Moments in this Episode

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00:00 Introduction

00:45 Contents

01:12 Contents of the Marketing Plan

01:24 Summary of the Marketing Plan

01:34 The Market and Competitors

02:29 Business and Marketing Strategies

02:45 The Detail of the Plan

03:50 Calendar of Activities

04:15 Financial KPI’s

05:07 Free Video at www.stepstogrowth.com

05:23 Method to write your marketing plan step-by-step

06:18 Detailed contents of the marketing plan and “How” to fill it our

09:16 Output of the Plan – Seven Summary Pages to Run your Business!

11:08 The Method of the Marketing Plan Accelerator – Step-By-Step Walk Through

14:42 How to Get Access to the Marketing Plan Accelerator Program

15:23 Summary of Marketing Principles for Your Marketing Plan