Wondering about the b2b2c business model and b2b vs b2c marketing strategies? If you are in the b2b2c business model (business to business to business to customer/consumer) and wondering how you need to adjust your marketing strategies, you’ve come to the right place.
Putting a B2B company or customer between you and then the end customer or consumer as the one who ultimately USES your product or service, so a B2C customer, requires a specific skill set — lets find out what that is…
In this video we are going to go over the b2b2c business model. Its as complex or as simple as you want to make it.
We’re going to cover the two biggest thigs you need to do with your marketing to hit your goals in this environment
Last, we are going to talk about what to do in marketing planning and marketing strategies for b2b2c
What is B2B marketing? We cover an overview of business to business marketing, including a definition and go over the five biggest mistakes!
What is B2B marketing? If you have asked the question, “what is B2B marketing?”, you’ve come to the right place! If you’ve ever asked yourself: “Am I in B2B? Should I be in B2B? How do I make money in B2B marketing?” I’m here to answer these questions for you. There is a lot of misconceptions in the area of business to business marketing, lets clear them up in this video!
I go over what B2B marketing is and a definition of B2B marketing. We cover the five biggest mistakes people make in B2B marketing. Lastly, I’m are going give you an activity for you to start building insights about the customers of your company to help you to serve their needs better.
Key Moments in this Episode
00:00 Introduction 01:06 What is B2B Marketing?
01:48 Simple definition of B2B Marketing
02:28 Assess your business against marketing template
02:48 The five biggest mistakes in B2B Marketing
02:55 Different type of content is required in B2B
03:24 Speaking to different types of influencers
04:04 Need to market to more than one person in the buying process
04:55 B2B marketing must recognize a different set of buying emotions
05:50 B2B Marketing may rely more on personal interactions
06:48 Free marketing video
06:57 Book a strategy call
07:58 Activity to gain insight on your B2B customer
If you like the content in this video and want to learn more about marketing techniques and tools to grow your business, I ‘ve got a free video for you, just head over to stepstogrowth.com and you can check out that video here: https://marketing.stepstogrowth.com/free-video