Can a brand drive business performance? Can a brand drive business profit?

#brand #branding #marketing Can a brand drive business performance? Can a brand drive business profit? I look to answer these important questions as you develop your brand strategy as part of your overall marketing plan. I recap on what a brand is and what it does (link below), to give a brand definition, and how a brand can drive business performance and profit, then I go through two case studies of Pepsi and Nike to show how this has been done. This is important input as you develop your brand purpose, brand vision and brand strategy. Branding your business and continued brand building is an ongoing effort as part of your marketing plan, and with an understanding of branding basics and a proven framework to follow to make and manage a brand – anyone can use a brand to drive business profit.

Watch and Enjoy!

Gareth Flood

Key Moments in this Episode


00:00 Introduction

00:33 Recap: What is a Brand?

00:40 How brands drive business performance

01:13 Two case studies of companies doing it well: Pepsi and Nike

02:25 Pepsi case study

06:52 Nike Case study

10:40 Do I need a brand?


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What To Watch Next:


What is a brand? What role does a brand play in business?



MARKETING ASSESSMENT TEMPLATE If you want to assess your business against the key processes of marketing, to find where you are strong and what you need to fix NOW, get a FREE marketing plan assessment template (PDF), by clicking this link:

POWER WEB INFLUENCE TEMPLATE How to get more POWER and PRODUCTIVITY in marketing, your career and personal development – The power web or web of influence used to map stakeholders, employees, organizations according to power and trust levels in a matrix.

PERCEPTUAL MAP TEMPLATES How to do perceptual mapping in marketing. ========================

PS – Whenever you are ready, here are the best ways I can help you further… 1) Free resources section of our website: 2) Join the Marketing Growth Nation Facebook group to join the conversations and learning about Marketing Led Profit Growth: 3) 1-on-1 Marketing Coaching and Consulting:



Gareth Flood is a Marketing professional with over twenty years of experience and a principle at Steps to Growth Ltd. Who we are: A team of Marketing professionals who have worked across industries in businesses of all sizes – passionate about helping businesses grow with our proven marketing framework and tools. What we do: Provide easy to implement and cost-effective marketing tools and techniques to take your business to the next level. Pick what you want, when you need it, with additional help always available to you. ========================

#branding #brandplan #brandstrategy #marketing #marketingplan