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Here you'll find resources that will help you ignite Marketing led growth in your business.

B2B2C business model and B2B vs B2C marketing strategies

Wondering about the b2b2c business model and b2b vs b2c marketing strategies? If you are in the b2b2c business model (business to business to business to customer/consumer) and wondering how you need to adjust your marketing strategies, you’ve come to the right place. Putting a
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B2B Marketing

What is B2B marketing? Overview of business to business marketing. Plus the five biggest mistakes!

What is B2B marketing? We cover an overview of business to business marketing, including a definition and go over the five biggest mistakes! What is B2B marketing? If you have asked the question, “what is B2B marketing?”, you’ve come to the right place! If you’ve
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B2C Marketing

What is B2C marketing? Overview of business to consumer marketing. Plus the two biggest mistakes!

What is B2C marketing? If you have asked the question, “what is B2C marketing?”, you’ve come to the right place! If you’ve ever asked yourself: “Am I in B2C? Should I be in B2C? How do I make money in B2C marketing?” I’m here to
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How to manage a brand I 11 step process to manage a brand for your business!

I cover “how to manage a bran d?”, with my simple 11 step process to manage a brand. My 11 step process of brand management is a proven framework to manage a brand on an ongoing basis. Understanding branding basics and fundamentals to know that
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How to make a brand I 10 step process to make a brand – build a successful brand for your business!

I cover “how to make a brand?”, with my simple 10 step process to make a brand. If you are looking to build a brand from nothing and create a brand that is successful for your business – this is the place to start! My
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Branding principles and brand fundamentals: Brand Development RULES and TRAPS. Branding 101

Branding principles and brand fundamentals in building a brand. I take you through some of the development rules to follow and traps to watch out for in developing your brand. I also recap, what branding is, in easy branding 101 language. My aim is to
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How to create and write a marketing plan. A step-by-step guide, assessment tool and case study.

The video for this article is on YouTube. So, you need a marketing plan, or you need to revise the one you have as the current version is just not good enough. What do you put in the plan? How do you structure it? I’m
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Can a brand drive business performance? Can a brand drive business profit?

https://youtu.be/4Tc6DhV1owQ #brand #branding #marketing Can a brand drive business performance? Can a brand drive business profit? I look to answer these important questions as you develop your brand strategy as part of your overall marketing plan. I recap on what a brand is and what
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