Our team has extensive experience working with global brands across B2C, B2B and B2B2C environments. Our proven marketing framework is designed to create effective plans that are simple to implement and deliver results.
Our most recent work was to design and implement marketing plans for one customer resulting in 36% margin growth in a key market, and for a second customer, $100mln gross margin growth globally in two years.
Setting Up The Marketing Framework For A Packaged Goods Company in Asia Pacific
Designed and rolled out a new brand campaigns which increased brand awareness +17% and brand preference +5%.
Developed and implemented new portfolio, pricing and distribution strategies that grew total business sales +13%, gross margin +36%. Grew premium portfolio +26% to deliver $30million+ additional revenue; delivered $8million+ from pricing and portfolio actions.
Designed people development programme for the marketing team, leading to achieving top quartile people scores in the company HR survey.
Marketing Framework for Changing the marketing channel/distribution plans for large manufacturer
Developed the strategy and deployment of global marketing programs for the indirect/distributor channels.
Channel strategy for a network of contracted distributors covering 120 countries with extended workforce of 10,000 people to deliver aggressive growth targets.
Marketing plan for new channels, including e-Commerce and digital channels
Business grew channel gross margin globally by $100mln in in two years.
Detailed work in key market of United Kingdom: Grew total customer portfolio sales +43%, proceeds +80% and gross margin +83% in a declining market.
Setting up a marketing led pricing approach for manufacturer in united Kingdom and scandinavia
Developed Marketing based pricing policies, structures and programs covering all segments/sectors under B2B, B2C, Indirect channels across 5 countries.
New pricing actions generated additional US$20 million in revenue over two years.